How Does the New Study “Your Genes Help You Choose Your Friends,” Help You Market More Effectively?

There is a research study published by the National Academy of Sciences (January 18, 20110), that says that it is your genes (DNA) that help you choose your friends. In effect, your genes seem to want you to befriend people who are similar to yourself.Does this sound like a startling revelation to you? It shouldn’t. But I find it fascinating that the media is making such a big deal out of this, like it was shocking news. Basically, I see it as a scientific stamp-of-approval on what we’ve all know for so long: “we like people that are like us.”Here is how this relates to marketing and sales. In reporting on this new study, US News and World Report journalist, Maureen Salamon writes:”Mapping specific genetic markers within each individual’s social network, the researchers learned that individuals tend to forge friendships with those who share two of six tested markers.For example, those who carried the so-called DRD2 marker, which is associated with alcoholism, were apt to befriend other DRD2-positive friends, while those without the gene formed alliances with other DRD2-negative peers.[Lead researcher in the study, James Fowler, professor of medical genetics and political science at the University of California, San Diego,] said this situation exemplifies homophily, a sociological term that means ‘love of like’ and illustrates the adage ‘birds of a feather flock together.’”In simple terms, what this means to marketing is this: find out the personality traits of your BEST customers. Once you know those traits, you can seek out other people who have similar traits. Those are the people you should market to, because they will find your products and services more appealing than people with opposite personality traits.That may not seem so profound, but when you think about creating a marketing strategy, it gives you a really good starting point. You aim at your best customers, and then their friends. From there, you expand the relationship circle and market to the friends of the friends.This is Social MarketingWhen you think about it, this really defines what social networking is all about. You build a large pool of prospects by working outward from your best customers. In social media marketing, you build outward to the friends of your friends. Why? Because your current customer has friends with similar likes and dislikes.But there are quite a few flaws to the traditional social, or “tribal marketing” strategy. For starters, it is a slow and laborious process. You hope your marketing message goes viral, but most often, it does not. It starts slow, and can take a long time to build to sufficient volume because you build relationships one at a time.Another flaw is that once the message passes from one person to another, the message can get distorted. It is like playing that childhood game: chinese telephone. The person at the end of the line got a different message than how it started out as.Finally, this type of marketing strategy doesn’t work on all people – quite a few people aren’t hooked into the whole Facebook “thing,” and nor do they really want to be.But there is a way to make this type of marketing, and many other type of marketing more effective.The Underlying Flaw of Social MarketingThe underlying flaw the needs to be fixed is that you tend to focus strictly on “relationships.” Although that is a good thing, you may not ever get a clear picture of what are the similarities between the people, so you can build up a profile of your ideal customer and what makes them like each other.Let me give you an example. I come from a big family, so my “friends list” on Facebook is pretty extensive. Just from blood-related people alone, I could easily have over 100 people in my friends list. Add the typical high-school and college friends, and that number really swells into several hundred.However, I know that most of those people would not be customers for my products. They have very different interests than I do, mostly because they have a different personality than I do.Buried in this latest scientific study is documentation of the actual genes that make up a person’s personality. For example, people with the gene known as CYP2A6 have, as one article about the gene study states, an “open personality.” This is another way of saying they are “extroverted.”The “extrovert” is one of the eight different personality traits a person might be inclined to have. Those eight different traits, can be arranged to give 16 different combinations. If you’re aware of the well-known “Myers-Briggs Type Indicator,” which is often used by guidance-councilors to help people pick a career path, this will sound very familiar.I do not have the extrovert gene turned on in my body. However, many of my family members do (as does about 75% of the world’s population).One of the downsides to not having the extrovert gene is that I don’t find social media marketing all that appealing. To introverts, the concept of exposing every thought that goes through your mind on your Facebook wall is very foreign. I find comfort in solitude, where I can process my own thoughts and feelings. It is hard for my brain to do that and to also process the thoughts and feelings of hundreds of other people at the same time.But the extrovert can accept this consciousness-flow from others. As an introvert, I don’t know what they do with it all, but they are comfortable having it flowing in to their personal space. In fact, they feel lonely when they don’t have it.Social marketing works great for a lot of businesses; because it is built on a common personality trait that 75% of the world shares in common: being an extrovert. That is the reason why all the marketing guru’s say you MUST do social marketing. It works for them, because they are also extroverts.But it doesn’t work for “everyone.” Social marketing is very difficult for the 25% of the population that are the introverts.Key Point: Marketing To Personality Traits Makes Marketing More EffectiveAs with knowing the differences between the personality traits of extrovert and introvert, the other six traits also play a huge role in a person’s behavior. Particularly, the role of how they react to your marketing message and whether or not it will trigger them to buy your product.We’ve briefly covered two of the more visible personality traits here in this article. And we’ve shown with the scientific study, that the traits are written into your genes. The next thing you should do is look deeper into a your top customer’s personality traits and find out what makes him tick. From this, you can make your marketing more effective because you’ll be pushing all the right buttons in your prospects – the ones they want you to push. The result is that you’ll make a big jump outward in whatever marketing medium you choose.It all comes down to this: Social media marketing (and any other type of marketing), can be made more effective by engaging the personality traits of your prospects. Match up the right traits, and you greatly increase the chances of them hearing and responding to your marketing message.References:”Your Genes Help You Choose Your Friends, Study Says” by Maureen Salamon. Us News And World Report – HealthDay News. January 17, 2011.

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Several Software Programs for Educating and Monitoring Children

In reality, software programs can actually be used for educating young children. Through the use of the computer and some cool programs, kids would be able to learn more about life and about nature. The best thing about educational programs for kids is that they are not too costly and they can be used anywhere. One of the most common educational programs is the virtual encyclopedia. A virtual encyclopedia is just like any other compendium of books, yet they are based on a computer. Kids would only need to type in about a certain topic that they want and then search it on the computer. They would be able to see several videos, MP3 packs for lectures and even some moving pictures. If they want to search for the files individually then all they have to do is to go through the index. If they are looking for recent events, then they can use the online updates provided by some manufacturers.

Aside from the virtual encyclopedia, there are also software programs which are designed for challenging the minds of the youth. There are AI based chess games, word puzzles and computerized math problems which would not only educate your kids but also entertain them. Some companies would even release an online zoo for children so that the kids would not be able to learn more about their animal friends. If they want to learn and play at the same time, they can open the World Wide Web. There are several games in the web that are for children and they are easy to access. Parents would only need to insert a bookmark on the window so that their children would be redirected to the right page. Parents can also set their children’s website as a homepage so that their kids would not be redirected to another page.

For those parents who worry too much about their kids, they can rely on monitoring software programs and site blockers. There are actually site blocker applications which let parents block the sites that might be harmful to their kids. In the case that they would be working and they would not be able to monitor their children, there is an IP based monitoring program which is designed to monitor the websites which their kids would visit. With the monitoring program, they would be able to know the whereabouts of their children. In fact, parents can also turn their children’s computer on and off through the use of the monitoring applications.


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The Effects of Baby Boomers on the Real Estate Market

The real estate market today is working on a huge transition as baby boomers start to look for houses that they can buy. There are experts who are saying that baby boomers will improve the status of the market and will surely help in improving the flagging housing market. Boomers are those who were born by the end of the World War II. They are said to be the most capable people to buy real estate properties, and this time is the best time for them to get a property. But what are the effects of baby boomers in this industry, and what are the things that we can expect from it? Read on to learn more about how these people can rock the real estate industry and force it to either go up or down.We all know that the law of supply and demand is very much applicable in the industry. The more houses there are for sale, the lower the prices will be. So if baby boomers are to buy their properties today – since they are more capable of it – we can expect that the prices of properties will start to increase and will bring life back to the industry. The only thing that we need to do is to help baby boomers to realize that they are really capable of buying real estate properties, and that they can get a lot of advantages from getting their own real estate properties.However, the problem lies after the baby boomers got their properties. The next generations – called Generation X – are those who will have problems in getting their properties. Since it is getting harder and harder for someone to get a property, these people will experience a lot of problems in getting their properties. In most cases, they are the ones who will have problems in getting their investments, and even if they got a chance to buy a real estate, it will still be more expensive, due to the increase of prices brought by the baby boomers. However, there are still a lot of things that could happen, which can trigger another transition in this industry or another turn in how real estate works.Regardless of what is and will happen in the real estate market, the best thing that you can do is to get a professional who can provide you with tips and advices on how you can get better returns for your investment. Since they are aware of what’s happening in the market, you can expect that they will provide you with all the information that you need to know. This will ensure that you will be able to make the right decision and that you will never go wrong when investing your money in the industry. This is the reason why you always need to have a real estate agent who can help you find the best property that suits your needs and the budget that you currently have.

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